UMP News

Archive for the ‘Internet Advertising’ Category

Lori

Social Media Predictions 2009

Monday, January 5th, 2009

Some interesting predictions!

Now with connective technologies like Facebook Connect, Google FriendConnect, and OpenID, consumers will now be able to see reviews, experiences, and critiques from people they actually know and trust. As a result, expect to see eCommerce widgets and applications appear in popular social networks, as well as when visiting existing eCommerce sites the ability to login with your Facebook or Google identity. As an example,next time I’m shopping for a laptop, not only will I see reviews from editors and consumers, I will now know which one of my friends uses an Apple computer, and what they think of it.

david

Social Networking on Steroids . . .

Friday, December 19th, 2008

So here we are entering into 2009. We have an economic disaster upon us. We are witnessing a financial crisis, the likes of which the World has not seen since the Great Depression, and yet for those of us in the Social Networking World, the outlook is SPECTACULAR. . . .

You see, Social Networks are not susceptible to market upswings and downswings. In fact, most social networks have not yet even figured out how to make money so they virtually can’t be susceptible to any swing at all. Instead, these incredible places for socializing, sharing, networking and communicating are continuing to grow at alarming rates.  So this brings us to that SPECTACULAR outlook I was talking about:

In 2009 the industry of Social Media is going to take its biggest “JUMP” ever.  The world is about to be introduced to new technologies and platforms that will forever change how online marketing exists, and transform the way people connect to businesses and organizations.

Social Networks are going to finally connect to ways of monetizing their networks and leveraging  marketing potential of their sites.

Businesses are going to learn about the benefits of marketing through social networks and begin to understand what true “Targeted Marketing” looks like.

Non-Profits and Philanthropic organizations are going to learn how to quickly and easily leverage their memberships marketing power into millions of dollars in economic support.

My prediction is that the world of social media is in for a major change and that current economic circumstances will only help to fuel the growth of online environments designed to support, share, and help one another.

Hold on everyone, this roller coaster is still climbing . . .

Nelson

Worldwide Spending on Internet Advertising Will Soar Past $106 Billion in 2011, According to IDC

Wednesday, December 17th, 2008
Worldwide spending on Internet advertising will total $65.2 billion in 2008, which represents nearly 10% of all ad spending across all media. With IDC’s Digital Marketplace Model and Forecast projecting 15-20% annual growth throughout the forecast period, this share will reach 13.6% by 2011 as Internet ad spending grows to $106.6 billion worldwide.

jeffpalumbo

Social Media ad Spending decline, demands improved results

Monday, November 24th, 2008

The global financial crisis and drastically lower consumer spending, as indicated by Friday’s Commerce Department report of a 2.8% drop in October retail sales, has forced marketers to slash budgets and seek better performing alternatives.

The consumer spending recession is quickly “trickling-down” to cause a traditional media depression. Research from Jack Myers Media Business Reports indicates up to double-digit declines for newspapers, magazines, broadcast radio and television in 2008. And there appears to be no good news in sight, as sales are projected to decline further in each of these media sectors in 2009.

The future of marketing is results driven advertising. Pay-For-Performance models stand to dominate in down market trends.