Worldwide spending on Internet advertising will total $65.2 billion in 2008, which represents nearly 10% of all ad spending across all media. With IDC’s Digital Marketplace Model and Forecast projecting 15-20% annual growth throughout the forecast period, this share will reach 13.6% by 2011 as Internet ad spending grows to $106.6 billion worldwide.
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Worldwide Spending on Internet Advertising Will Soar Past $106 Billion in 2011, According to IDC
Wednesday, December 17th, 2008
Social advertising: a plan for viral success
Wednesday, December 17th, 2008This is an interesting article about advertising in the social media space.
You may not be able to anticipate which campaigns will be a hit with consumers, but there are ways to optimize your brand’s chances of being accepted in their digital gathering spots.
Social Media ad Spending decline, demands improved results
Monday, November 24th, 2008The global financial crisis and drastically lower consumer spending, as indicated by Friday’s Commerce Department report of a 2.8% drop in October retail sales, has forced marketers to slash budgets and seek better performing alternatives.
The consumer spending recession is quickly “trickling-down” to cause a traditional media depression. Research from Jack Myers Media Business Reports indicates up to double-digit declines for newspapers, magazines, broadcast radio and television in 2008. And there appears to be no good news in sight, as sales are projected to decline further in each of these media sectors in 2009.
The future of marketing is results driven advertising. Pay-For-Performance models stand to dominate in down market trends.
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