UMP News

Archive for the ‘CauseBox’ Category

Nelson

Charity Cases: Social-networking phenomenon makes it easy for donors to promote their favorite causes online

Wednesday, December 17th, 2008
For most people, networking on the Web means keeping up with friends or building business contacts. Now a number of charities — and thousands of ordinary people — are starting to use online networks to reshape the world of philanthropy.

jeffpalumbo

Social Media ad Spending decline, demands improved results

Monday, November 24th, 2008

The global financial crisis and drastically lower consumer spending, as indicated by Friday’s Commerce Department report of a 2.8% drop in October retail sales, has forced marketers to slash budgets and seek better performing alternatives.

The consumer spending recession is quickly “trickling-down” to cause a traditional media depression. Research from Jack Myers Media Business Reports indicates up to double-digit declines for newspapers, magazines, broadcast radio and television in 2008. And there appears to be no good news in sight, as sales are projected to decline further in each of these media sectors in 2009.

The future of marketing is results driven advertising. Pay-For-Performance models stand to dominate in down market trends.