United Media Partners

Social Media can truly impact our worlds’ charitable initiatives. It is nice to see tools like sixdegrees.org widgets. These tools are interesting in that they allow a viral way of sharing your passion for charity and raising money. These tools however are no more than a donation tool. Donating alone in the US to charities (27% of all gdonations) is a mere $39 Billion. 50% of all charitable giving is immediately spent to raise more money for the charities. Leaving our country with $19.5 billion in charitable giving to be spent on “the cause” and all other operational expenses. Charitable giving to churches represents 32% of all ($300 Billion) charitable giving in the US. Giving is only a part of the solution. We have seen an increase in Giving year over year but there is only so much to give.

The next generation of “giving” is something that will allow consumers to be empowered to make change through their consumer actions, and drive money from COMMERCE (multiple Trillions available) to charities.

Jeff Palumbo; United Media Partners Inc.

[youtube=http://www.youtube.com/watch?v=p7T9go4wVMc&hl=en&fs=1]

Kevin Bacon, Charity