Worldwide spending on Internet advertising will total $65.2 billion in 2008, which represents nearly 10% of all ad spending across all media. With IDC’s Digital Marketplace Model and Forecast projecting 15-20% annual growth throughout the forecast period, this share will reach 13.6% by 2011 as Internet ad spending grows to $106.6 billion worldwide.
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Worldwide Spending on Internet Advertising Will Soar Past $106 Billion in 2011, According to IDC
Wednesday, December 17th, 2008-
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